What’s Hot and What’s Not: Latest Trends in Beauty and Skincare for Men
In recent years, the beauty and skincare industry has seen a notable shift towards a more male-inclusive market. Men are no longer just buying the same products that women have been using for years. Instead, there is a burgeoning range of products specifically designed for men’s skin. With this in mind, it’s worth considering what’s hot and what’s not when it comes to the latest trends in beauty and skincare for men.
The ‘TikTok No Watermark’ Look
The ‘TikTok No Watermark’ look has become one of the most popular trends in beauty and skincare for men. This look involves a minimalistic, natural approach to skincare and makeup, focusing on enhancing natural features rather than masking them. This look is achieved by using lightweight products such as tinted moisturisers and sheer foundations to even out skin tone, and a light dusting of bronzer to add a sun-kissed glow. The key to achieving this look is to avoid heavy, cakey makeup and to go for a more natural and effortless finish.
Single-product routines have become increasingly popular in recent years. These routines involve using just one product, such as a serum or moisturiser, to achieve a variety of skincare benefits. This approach is especially popular among men who don’t have a lot of time to dedicate to their skincare routine. Single-product routines are also great for men who are just starting out with their skincare journey, as they are simple and straightforward to use.
Green skincare is on the rise, as more and more men are becoming aware of the environmental impact of the beauty and skincare industry. Green skincare products are made from natural, organic, and sustainable ingredients, and are free from harsh chemicals and artificial fragrances. They are also designed to be more gentle on the skin and to be more effective in delivering results. Green skincare products are a great way for men to look after their skin without compromising on quality or efficacy.
Male grooming is no longer just about shaving and trimming facial hair. Men are now taking a more holistic approach to grooming, investing in a range of products to keep their skin healthy and looking its best. This includes face washes, moisturisers, sunscreens and serums specifically designed for men’s skin. Men are also increasingly investing in grooming tools such as facial brushes and exfoliators to keep their skin looking and feeling its best.
There are a few trends that are falling out of favour when it comes to beauty and skincare for men. Heavy, cakey makeup is no longer the look of choice, as the focus has shifted to a more natural, effortless finish. Men are also increasingly shying away from harsh, chemical-laden products and opting for more natural and organic options. Finally, traditional bar soaps are becoming less popular, as they can be drying and stripping on the skin.
The beauty and skincare industry has seen a notable shift towards a more male-inclusive market, and there is a growing range of products specifically designed for men’s skin. The ‘TikTok No Watermark’ look, single-product routines and green skincare are all hot trends at the moment, as men look for ways to enhance their natural features and look after their skin. On the other hand, heavy, cakey makeup, harsh chemical-laden products and traditional bar soaps are all on their way out.